Redesign Smarter.
Mitigate risk & capitalize on opportunity while redesigning your website.
The risk is real so get out in front of it.
As many people unfortunately experience, redesigning a website can oftentimes have a disastrous effect on its organic visibility. But it doesn't have to be this way.
During the website redesign process, significant changes to any of the following could have serious consequences on the site’s rankings:
- Content management system
- Page speed
- Website content
- Page and internal linking structure
- Functionality and layout
- Changes to URL slugs and much more.
By involving an organic search specialist early on in the design and development process, you can avoid the significant swings in visibility that often follow a redesign.
By including input from an organic search specialist early on in the design and development process and following a proven system, you are able to avoid the significant swings in visibility that often follows a redesign.
Our Redesign SEO Solution was created to help you understand how your decisions impact your website's organic performance and to help you capitalize on the opportunities that exist during the redesign process.
It's way easier (and cheaper) to do it now
I'm going to give you a bad analogy.
Consider rebuilding your website like building your house, and implementing SEO best practices was like properly wiring your house. You likely wouldn't wait until the house was built before hiring an electrician to wire it. And if you did, you could likely expect it to take longer, be more difficult, and cost more money.
The same goes with implementing the right foundation for organic search onto your website. By doing it in tandem with a website redesign, potential risks and opportunities are identified at the right time - while the designers and developers are building your website and are much easier and cheaper to implement and fix.
Proven process and unbiased truth, however it looks.
We approach all of our Redesign SEO Solutions with the same thorough procedure. This ensures all risk and opportunities are uncovered and outlined so you and the entire web team understands the trade-off of certain design and functionality choices and can make properly informed decisions.
We work very well with web design and development shops to provide this information directly while keeping the data unbiased.
We've used RedesignSEO by the SEO Brothers for a number of years now. Whether it's to support our developers, give the client some better insight or handle the whole project, RedesignSEO has us covered."
- Jeff Horst, Business Development Manager, Echosims.com
Founder, Adam Bate, explains Redesign SEO in 90 seconds
How It Works: Our Redesign SEO Process
The SEO Redesign Brief
Not like your standard SEO audit. A detailed brief focused on uncovering potential risks and opportunities to organic visibility as they relate to a redesign project. A must-have resource for all design shops and clients. Deliverd via Google Drive. The brief should start before significant design or development begins.
Keyword Research & Mapping
In-depth keyword and searcher intent research is done to identify opportunity and both optimize existing content assets and make recommendations for new content. The mapping process assigns keyword groups to pages based on intent. Phase two beings as soon as a site sturcture is provided for the new website.
Optimization, Redirection & Implementation
Page-specific optimizations will be completed based on the content and search intent of the mapped keywords. A redirection document will also be created to best map old URLs to new URLs based on relevance and intent. Phase three starts when we get access to a development environment.
Launch Support & Final Optimizations
Leading up to launch day we will be there to support you. We'll run through our launch day checklist and ensure everything is properly implemented and redirected with any last minute optimizations completed. The final phase starts days leading up to the launch of the new website.
Simple Package Pricing
